The marketing link: manufacturers - purchasing cooperatives - health professionals

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A complete, custom medical marketing process

Strategic Marketing: benchmarketing, medical expertise, + product, engineering, BI
Operational Marketing: qualified panels, direct multimedia marketing, training
Doctors, dentists, surgeons, specialists, health care specialists, patients: respond to FC2M surveys health care professionnals answer surveys equipment and devices prostheses and implants single-use devices and consumables medecation and nutritional supplements

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up arrowFC2M's Mission

FC2M's mission
At the heart of values and stakeholders
FC2M harmonizes relationships
by sharing information

Improve the condition of patients by being the win-win link between health care professionals and health care product manufacturers.

It's only by developing a quality relationship with sustainable trust among the different stakeholders that the parties can truly benefit. Using its innovative methodology, FC2M generates a synergy of efficient actions that bear concrete results in a system of recognized values that are shared by all of the stakeholders. Our stakeholders are the various complementary entities that are directly and indirectly linked by FC2M: Health care product manufacturers, health care professionals, patient and patient groups.

Our values are related to each of these stakeholders. Respect: fundamentally, respect for the patient, which induces all of the professions that work for the patient to have respect for him or her as well as mutual respect for each other. Trust: since the patient trusts his or her health and thus life to various health care stakeholders, the working relationships among all those who participate in the care of the patient culminate in the spreading of this mutual trust. Empathy: it is impossible to act in favor of health without considering others' well-being. Humility: each stakeholder learns from others and it is this thirst for knowledge and curiosity to understand that is the basis of mutual progress.

health care product manufacturerspatients and patient groupshealth professionalsRespect, trust, empathy, humility vidéo

up arrowFC2M: the marketing link: manufacturer - purchasing cooperative - health professional

A complete chain of marketing services for health care product manufacturers

FC2M helicopterCarrying out an occasional marketing campaign at a given time (T) without a precise and detailed general understanding of the environment - whether it be the patient, medical, product, user, technology, competition and market environment - is meaningless both from an investment perspective as well as from a results standpoint.

Thanks to its expertise, FC2M understands this, and it concentrates its efforts as well as its mission on the direct and continuous relationship among health care product manufacturers, health care professionals and patients' groups.

It should be noted that the term "health care professional" includes practitioners and the establishments in which they work, which can be offices, public or private hospitals, or private clinics. As such, the idea of a purchasing cooperative arises as a collection of the interests and requirements of its members.

The different modular and complementary components of the services offered by the FC2M company aim to assist health care product manufacturers in a sustained, long term manner in their detailed and realistic understanding of the complex expectations of their users and customers. In the same way, these services address the needs of groups of users like the purchasing cooperatives mentioned earlier in their attempts to find suppliers that meet the criteria of their members and health care practitioners.

All of the strategic marketing campaigns that are implemented using this service chain and which are perfectly customizable have strength - both in terms of profitability of return on investment and in terms of end results - because by improving the condition of patients, health care product manufacturers bottom lines are improved and users' targeted purchasing is also improved.


In an economic and technological world in constant flux and acceleration, one must equip oneself with means that are adapted to the changes in patients' life spans, diseases, in each type of health care product, in each health specialty area, in each type of health care establishment, and in each cultural, national or international environment in order to respond to the variety of needs that are constantly changing. As such, FC2M offers its varied services to the level of top 5 Europe, adapting them as needed for business practices and local cultural imperatives by using its international production platform.

These needs are the direct consequence of patients' need for comfort in all aspects of care for their illness. Who better than the health care practitioner or professional who speaks with patients on the one hand, or the patient groups that patients can use later to express these needs at all times? In this framework, this win-win spiral is nearly limitless because thanks to its success, health care product manufacturers can reinvest in research and development in order to continue to innovate by constantly listening closely to its users and customers. This positive mutual stimulation for both parties is the result of the original and innovative methodology designed and developed by FC2M.

up arrowPlanetary Priority: sustainable development

sustainable developmentFC2M is convinced that the health care sector has an important role to play in the area of sustainable development. A health care product must be considered in this way today as a non-neutral influence on the environment, during the processes of design and manufacturing, during its use and finally upon its end of life destruction. The awareness of health care products manufacturers is therefore located in the three stages of a product's life, i.e. before, during and after patient care.

Health is a major area of concern in terms of sustainable development as the base principle of the Rio Declaration on the Environment and Development indicates: "human beings are at the center of areas of concern related to sustainable development. They have the right to a healthy and productive life in harmony with nature".

Undeniable progress has been made in terms of public health during the last decade, but one cannot help but note that the environment is becoming a stronger and stronger determining factor and is responsible for a quarter of human sickness and death. The interdependence between environmental degradation, development processes and health is a major issue for sustainable development.

up arrowEconomic and social development that respects the environment

sustainable developmentThe objective of sustainable health development is to define viable plans that conciliate the three aspects of human activities - economic, social, and environmental, i.e. the "three pillars" to consider, by health care product manufacturers (designers) and health care professionals (users):

FC2M supports C2DS – (C2DS is the Committee for Sustainable Development in the Health Sector) C2S2 was created one year ago under the sponsorship of the two ministries of health and sustainable development; via the interface of exchanges that it represents between the different stakeholders in the health care field and thanks to its innovative methodology and its values, the FC2M company helps C2DS to achieve this objective and helps to determine the direction of the health care of tomorrow in order to promote sustainable development in terms of health.

up arrowNational Priority: business intelligence (BI), targeting and lobbying

fc2m targetsFC2M produces structured knowledge in order to help health care companies to differentiate themselves from their competition. When one knows how to supply the proper strategic information at the right time, to the right person, in the proper context, a decisive competitive advantage over competitors is achieved.

The methodology and services offered by FC2M produce business intelligence for health care manufacturers. Business intelligence is different than economic espionage because it only uses legal means and methods. It is designed with an ethical spirit with respect to authority structures, including first those created by States (sovereignty) but also those of companies.

The FC2M methodology integrates the 4 streams of business intelligence:

  1. Monitoring (acquiring relevant strategic information),
  2. Protecting information capital (not divulging one's secrets)
  3. Help with decision-making
  4. Influencing (propagating information or behavior and interpretation standards that promote one's strategy).

[ continued >> ]

up arrowNews (live coverage from FC2M blog)

Actualité : Chant et solidarité en Picardie

Reflections and information about A Flu

Published on 9/28/09 at 12:35pm
An Austrian science journalist is warning the entire world that the biggest crime in history of the earth is occurring... [ article >> ]

Along with KIWANIS, FC2M supports the VML organization ("Vaincre les Maladies Lysosomales" which fights lysosomal diseases)

Published on 9/21/09 at 11:58am
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FC2M contributed to an event where all money raised went to MÉCÉNAT CHIRURGIE CARDIAQUE (a cardiac surgery philanthropic group)

Published on 9/21/09 at 11:45am
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Economic intelligence, the key to competitiveness

Published on 6/9/09 at 08:36am
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Understanding sustainable development in the health care sector via good examples

Published on 5/5/09 at 10:16am
Pre-premiere showing of the film "Vers un monde de la santé" (Towards a world of health) Virtuous practices serving the cause of health. Co-produced by C2DS and Moviecut...[ article >> ]

9th RETROSPORT September 11-13, 2009 in DREUX

Published on 4/28/09 at 10:57am
Organized by the Mécénat Chirurgie Cardiaque Enfants du Monde group and the Lions Club of Dreux Cité Royale...[ article >> ]

Recommendations regarding phthalates

Published on 3/20/09 at 07:43am
In 2007, C2DS led a "Phthalates" awareness campaign for healthcare professionals, manufacturers and purchasing cooperatives in order to alert them to the urgent need to produce and use medical devices made without phthalates. In 2008, C2DS alerted the AFSSAPS (Agence française de sécurité sanitaire des produits de santé i.e. the French regulatory agency for medical products) about this same topic. We would like to inform you that the revised Directive 93/42/CEE covering medical devices introduced by Directive 2007/47/CE, has included the phthalates issue. Certain measures become mandatory in March 2010. Without waiting for this date to come, the AFSSAPS is offering to help implement these measures using the specific recommendations addressed to the highest risk users (premature babies, hospitalized newborn babies, children and prepubescent adolescents hospitalized in intensive care or hemodialysis units or for long tern care, pregnant or nursing women in intensive care or hemodialysis units [ article >> ]

Mécénat Chirurgie Cardiaque

Published on 3/19/09 at 10:51am
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3rd Agora for Sustainable Development in the Health Sector

Published on 2/11/09 at 2:48pm
Friday March 20, 2009 Ministry of Sustainable Development, Paris. 9:00 – 9:30am: Opening Session 9:30 – 11:00: Roundtable – Why pursue sustainable development during an economic crisis? · Sustainable development, a virtuous spiral Elisabeth Laville, founder of the Utopies firm · Point of view of Interfaceflor, a subsidiary of the American group Interface founded by Ray Anderson, designated by Time Magazine as one of the 43 "International Heroes for the Environment" Why and how this company has been implementing a sustainable development policy for 14 years and what impact this policy has had on it. Bruno Sevin, Marketing Director for Southern Europe [ article >> ]

FC2M is starting ACTU.e-SANTE, a thematic Newsletter for health professionals

Published on 12/18/08 at 08:57am
Practitioners, by subscribing to ACTU.e-SANTE, you will receive a thematic newsletter [ article >> ]

C2DS - Ecological Day "Construction and Life of Buildings" - Friday January 23 - Paris

Published on 12/8/08 at 11:15am
Ecological Pre-program "construction and life of buildings" Friday January 23, 2009 Paris 9:00: Welcome Session for Participants 9:30: Introduction by François Mourgues – Vice-President of C2DS 9:45 – 10:30: Why and how to pursue ecological construction? Eco-rehab is [ article >> ]

C2DS - Risks linked to chemical exposure in pregnant women and young children: Roselyne Bachelot announces an information campaign

Published on 11/28/08 at 09:50am
During her keynote speech at the "Chemical Environment, Reproduction and Child Development" conference which is being held now at the Ministry of Ecology in Paris, the Minister of Health, Youth Sports and Non-Profit Organizations, Ms. Roselyne BACHELOT-NARQUIN announced: "Our combined efforts in France, Europe and throughout the world ought to be oriented in such a way that allows us to live in an environment that is less chemically dangerous. As I am aware of the importance of scientific research and I am determined to protect and better inform the public at large, I am entrusting INSERM (the French National Institute of Health and Medical Research) with the creation of a collective assessment of the mutagenesis and the repro-toxicity of chemical products, particularly those in the CMR 3 category, i.e. those without proven effects on humans or animals but about which CMR-effect suspicions exist. I am also preparing to engage the Director of the French Agency for [ article >> ]

FC2M offers a scoop for health professionals

Published on 11/12/08 at 3:01pm
HELICOS Air Game: a challenge for radio-controlled bi-rotor helicopters. Because in terms of health, the helicopter is one of a select group of vehicles that has saved more lives than it has destroyed. The radio-controlled helicopter challenge is a [ article >> ]

Pesticides and health - Nitrogen fertilizer/fertilized crops and global warming

Published on 11/10/08 at 09:53am
Newborns poisoned before birth. According to a study by the Environmental Working Group, out of the 287 chemical products present in the blood of umbilical cords, 180 cause cancer in humans or animals, 217 are toxic for the brain and the nervous system, and 208 cause congenital defects or developmental abnormalities in tests in animals. People are just starting to become aware of the public health consequences of the dangers of such chemical products. Studies led by professor Charles Sultan (INSERM, Montpellier teaching hospital) show how much pesticides affect the health of farmers and their children: " I found more than 300 chemical substances in the blood of the umbilical cords, including hormone disrupting chemicals. Children with the most exposure to pesticides have an elevated risk of genital deformities, growth retardation, developmental probl [ article >> ]

EEIE is a new partner of FC2M

Published on 7/28/08 at 3:06pm
Full Custom Medical Marketing is happy to announce the signature of a new partnership with the Ecole Européenne d’Intelligence Economique (European School for Business Intelligence). The core activity of the EEIE can only reinforce the business intelligence expertise and efficiency of the strategic missions developed by the FC2M custom services methodology. [ article >> ]

Patient Information - Traceability

Published on 7/10/08 at 6:13pm
Dravino sterile surgical fields: a good example of compliance with standard EN 13 795-1 IN THE CURRENT MEDICAL-LEGAL CONTEXT, BASIC CONCEPTS: - The important role of patient information and the traceability of the sterile products that are used.- Recommended use of sterile surgical fields, sterile tubes and preparation by those involved in operations: GUIDE TO PREVENTING INFECTIONS LINKED TO DENTAL SURGERY AND STOMATOLOGY - Second Edition, July 2006 – DIRECTION GÉNÉRALE DE LA SANTÉ – CONSEIL SUPÉRIEUR DE L’HYGIÈNE PUBLIQUE EN FRANCE - NATIONAL TECHNICAL COMMITTEE ON NOSOCOMIAL INFECTIONS AND CARE-RELATED DISINFECTIONS : [ article >> ]

Surgical field drape device comprising a tight tubular connection

Published on 7/10/08 at 5:32pm
Whether care is provided in a private practice or hospital setting, the risk of infection during mouth surgery must be limited as much as possible. Asepsis problems can occur when instruments are introduced into the sterile zone, like using surgical suction lines in a sterile operating field (see Meifredy M. 2004). Suction connections on dental units and surgical suction lines constitute a potential source of air- or hand borne biocontamination; a study by the teaching hospital in Dijon analyzed the advantages of a new Dravino® Surgical field drape device comprising a tight tubular connection [ article >> ]

Hospitals: providing care without polluting

Published on 6/30/08 at 6:06pm
ALTERNATIVE SANTE (French publication on Alternative Medicine) May 2008 Waste, chemical emanations, water ... hospitals are giant sources of pollution. As of today, only two French hospitals out of about four thousand have an environmental certification. But the world of health care is beginning to take notice of what is at stake ecologically speaking, under the aegis of the C2DS (i.e. the Committee for Sustainable Development in the Health Sector). "The very basis of health is prevention. If our health care establishments today are creating the illnesses of tomorrow, then our current behavior is totally inconsistent with our objective! I dream of a hospital where people come for health recovery and control training, a hospital where the patient would receive a brochure about the healthy materials that were used for the paint, the flooring... Where a hospital stay would be a great opportunity to learn about sustainable development!" This dream, which belongs to Olivier Toma, who is the director of the Champeau Clinic in Béziers, the first to have been certified by Is [ article >> ]

Sustainable Development

Published on 6/30/08 at 5:53pm
HOSPIMEDIA April 4, 2008 Health care establishments are gradually going green Establishments built with non-carcinogenic materials, medical devices that are free of any toxicity, systematic sorting and recycling of waste, but also analyzing effluents or recycling liquid wastes… this is how C2DS (i.e. the Committee for Sustainable Development in the Health Sector) imagines an ideal world of health care establishments. What at first glance seems like only a vision is indeed little by little becoming reality, according to the speakers at the second Agora for Sustainable Development in the Health Sector, which was organized Wednesday by the committee. Encouraged by the "Grenelle Environment Round Table" headed by the Minister of Ecology Jean-Louis Borloo, some health care establishments are beginning a sustainable development approach. This is occurring particularly with [ article >> ]

Pharmaceutical reps General practitioners Cegedim

Published on 6/30/08 at 12:06pm
Prescriptions that are prescribed by doctors that receive the most visits from pharmaceutical products' representatives are the most costly. PARIS, April 15, 2008 (APM) - According to a study released Tuesday by Cegedim, primary care physicians that receive the most visits from pharmaceutical products' representatives write the most expensive prescriptions. The Cegedim company, which specializes in data about visits by pharmaceutical representatives as well as in databases about doctors' prescribing habits, conducted a study with 1,000 general practitioners that are part of its Thalès panel. In this study, which was conducted in a context where the frequency of visits by pharmaceutical reps were trending downwards, prescribers were put into 5 categories defined by the number of visits from pharmaceutical reps over the course of 12 months. [ article >> ]

Patient Education: a priority for 75% of the upper management of health care establishments

Published on 6/1/08 at 4:48pm
The national plan for the "Improvement of the Quality of Life of People Suffering from Chronic Diseases" which was announced in April 2007 calls for the development of patient education at the national level, both in out-patient situations and in hospitals. In order to gain helpful knowledge regarding patient education development and financing, INPES (the French National Institute for Health Education and Prevention) set up a survey. Called the EDUPEF (an acronym for Patient Education in French Health Care Establishments), this survey's objective was to identify and describe patient education activities, as well as how they are organized in French health care establishments that have a reputation for having developed such activities. Patient education: a priority for health care establishments. 75% of the upper management of health care establishments deem that [ article >> ]

Exposure to incinerators between 1970 and 1990

Published on 3/1/08 at 4:40pm
Increased risk of cancer confirmed The definitive results of the retrospective ecological study on the incidence of cancer near household refuse incineration plants, published by InVS (the French Health Watch Institute), confirm the statistical link between atmospheric emissions in the 1970's and 1980's and the increase in all types of cancer in women and in some types of cancer in men. These results justify the pollutant emission reduction measures implemented at the end of 1990's. InVS Report: Cancer and incineration [ article >> ]

Pollution of liquid effluents

Published on 2/15/08 at 4:39pm
Health care establishments dispose of medicine as well as of toxic disinfectants into the liquid wastes system. C2DS is mobilizing to come up with solutions that will decrease the impact of these effluents on the environment. Hospitals and clinics are becoming more and more attached to the idea of sustainable development. Unfortunately, some regulations result in unintended side effects. For example, since human BSE first appeared, regulations have required that all surgical implements be chemically disinfected before they are sterilized. But the products used for this disinfection are toxic. horizon_2008_effluents [ article >> ]

A Clinic with a Green Thumb

Published on 2/15/08 at 4:35pm
Tundra on the roof of a clinic... A little touch of nature that is quite surprising, especially when it is located thousands of kilometers from the North Pole! Yet it is with tundra that the top of the new Delay Clinic in Bayonne (Atlantic Pyrenees region) will be covered. As the clinic is going green, it has just obtained ISO 14001 certification. horizon_2008_clinique_delay_iso_14001 [ article >> ]

FC2M sponsoring the 2008 4L Trophy

Published on 2/4/08 at 4:33pm
The 4L Trophy has become the biggest adventure race with a humanitarian focus for students in Europe. It is held in the desert of Southern Morocco. Only students can participate, which reinforces the humanitarian side as well as the "sharing education" theme of this big operation. Desertours and the 4L Trophy Adventure Race Event are partners with the Enfants du Désert (Children of the Desert). Enfants du Désert work throughout the year with several local NGO's. All of the money raised is used to help them with their activities that assist children. Each team (composed of a pilot and a co-pilot) have a Rena [ article >> ]

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